The whole WhiteFrontier team wishes you a 2019 rich in
adventure!
In Chinese astrology, 2019 will be the year of the Pig. But
let's be honest, does Chinese astrology mean much to us?!
The only sign we're interested in is the sign of malting in
2019! At WhiteFrontier, 2018 was the year of the chin hair, and 2019 will be the
year of the can. So let's look back at the past year before diving into the
next.
Aaah, 2018. What a year!
>>> THE TEAM
Our brewer Chris could finally take a breather with the arrival
of Katie, then Raph. Cyrill, our sales manager, gave himself two helping hands
that he named Antonin and Gaby. Carole, marketing director, had two additional
neurons transplanted, which she fondly calls Adrien and Agathe. And finally,
our CFO Antoine was able to lend his calculator to Délia, the team's latest
recruit.
>>> BEER PRODUCTION
It hasn't been easy at the brewery: beer sales have more than
doubled, we've expanded capacity, travelled to 7 different countries to
participate in beer festivals, invented 27 new recipes, and hosted 13 breweries
(Brew by Numbers, 7 Peaks, Dr. Brauwolf, BierFactory, Hoppy People, The
DarkWolf, Lervig, La Nébuleuse, Track Brewing, Garage Brewing co, Whiplash,
Northern Monk, and Brewski).
The production team, Chris, Katie and Raph, ended the year very
satisfied... if more than ready for a few days off at Christmas. And 2019 is
off to a great start for Chris, who’s currently in Canada for a collab with
WhiteTooth Brewing.
>>> CANS
In 2019, our major new offer is the can. And we have Messiah
levels of anticipation. Canned beer has so many advantages:
·Transport: their lighter weight and flexibility mean cans travel
better.
·Retaining freshness: Beer hops don't like sunlight, and cans
provide the perfect protection. To preserve the freshness of hops, cans are
really ideal.
·Convenience and storage: cans are easy to throw away, recycle,
and stack for storage.
·Faster cooling: If your beer's warm, it'll cool down quicker in
a can than in a bottle.
· Design: a bigger canvas for our imagination.
In 2018, we had a first test which proved very conclusive, and
we’ll continue even further in 2019.
Although 2017 paid off in terms of awards, 2018 was another
generous year.
·
WORLD BEER AWARDS 2018
FREERIDE WORLD TOUR : Silver for Switzerland
AMOR FATI : Best Swiss IPA
PETITE: Best Swiss Lager
PILLOWS: Best wheat beer in Switzerland
·
PARIS WORLD BEER AWARDS 2018
FREERIDE WORLD TOUR: Platinum Medal 2018
>>> EVENTS
WhiteFrontier has supported many events close to its heart, such
as Bruson Freeride, Nendaz Cable Park, Nendaz Freeride, Banked Slalom Champéry,
Combat des reines d'Aproz, Xtreme Verbier, Festival au Pont Rouge, 5 continents
de Martigny, Palp Festival , Cherry Plan Festival, Bike and Sound, Traillove,
20km from Geneva, Foire du Valais, Chestnut Festival, Champéry and Vollège Film
Festival…
Next year, we go from partnering with Xtreme Verbier to the
Freeride World Tour. We're strengthening our partnership with Palp Festival,
and will be showing our faces more in the French Alps.
>>> WHITEFRONTIER TAPROOM
With our taproom opening at the end of 2017, it goes without
saying that 2018 was a year of growth. We held our first WhiteFrontier SummerVillage,
where 35,000 beers flowed… More than 50 companies wanted to visit the brewery
for a team outing, 15 bands came to set the mood, 10 all-you-can-eat evenings
filled you up, 4,000 table football goals were scored, and 2,000 games of
MarioKart were played on the Nintendo 64...
We hope that 2019 will leave room for pleasant surprises
again.
