Xavier De Le Rue
Even if he appears to hover over the Snow, Xav is really down to earth. Born in and fed by the mountains that he loves, Xav is the first to meet with a few friends to celebrate a crazy day around a good beer.
He teamed up with Nico to create WhiteFrontier and bring his passion and knowhow of exploration to the table. Launching a new company is full of pitfalls, challenges and rewarding feelings. Exactly like conquering a mountain. As the true ambassador of WhiteFrontier’s Spirit, Xav promotes the brand in his very own way, and brings back inspiration from his trips around the world that the brewery will try to encapsulate within the beer.
Motto: Live as if you were to die tomorrow. Learn as if you were to live forever. (Gandhi)