Designwettbewerb / Gestalte dein Bieretikett

Design du coucours pour designer son étiquette de bière

Design your label

Are you a professional graphic designer, design student or illustrator in your spare time, and have always dreamed of designing a beer label?

Then you've clearly come to the right place. All you have to do is follow the 3 steps below.

*Until December 13, 2024*.

Why take part?

Simply because you enjoy the challenge, but also maybe your label, if it appeals to the Whitefrontier team, will be chosen to be printed on our special limited edition beer cans with your name on it. And as a bonus, you could win a year's subscription to our beerclub.

So, ready to take up the challenge?

1. Read the brief

Brief of the "Design your label" competition

If you want to be chosen, we'd advise you to follow a few tips to maximize your chances. The most important thing is to understand who Whitefrontier is.

Our slogan is CRAFT YOUR LIFE. Always keep that in mind when pointing to the label.

We brew beers to inspire, celebrate and bring together all those people who go above and beyond on a daily basis, exploring a new range of sensations to experience and share.

We believe that all these unique moments, places and achievements deserve their own craft beer.

A beer that captures the spirit of daring and inspires us to dream big.

Beyond brewing great beers, we exist to encourage you to be the craftsman of your lives.

So we need to come up with a label that sticks to our brand image, that sticks to our slogan CRAFT YOUR LIFE.

Feel free to poke around our site, which is a mine of information about our brand.

What style of beer?

It doesn't matter what style of beer, we'll adjust together if you're chosen and brew a beer that sticks to your design.

You're also free to imagine a fictitious recipe (example: Raspberry cheesecake pastry sour or even something even crazier). Of course, we won't commit to brewing a beer on your terms.

Creativity will be rewarded on this project so feel free to imagine the beer that would inspire you if you saw it on store shelves.

Go on, good luck.

2. Download your template

You can download here the pattern.

You start by installing the fonts, you can look at the examples then open the "pattern" file to start creating your masterpiece. This is an Illustrator file.

You don't have to change the fonts or texts on the right and left sides (except for the beer description on the right). You also don't have to change the label structure or the text layout.

You only need to fill in the blue part, and you can change the color of the triangle, the color of the texts, the style of beer and the alcohol content. For our beers, the color of the triangle is usually printed in metallic. You can also have fun replacing the beer description on the right-hand side of the label.

3. Send us your label design

You have Until December 13, 2024 to send in your label. You can email carole@whitefrontier.ch

Terms and conditions

Find the terms and conditions of the contest here