This year, Whitefrontier embarked on its very first adventure at the Foire du Valais!

For those who have never had the chance to dive in, beware: the Foire du Valais is not just an event. It is THE EVENT that makes the whole region come alive! With over 250,000 visitors, it’s one of the largest fairs in Switzerland, a true crossroads of emotions and encounters.

And since our brewery is just a few hundred meters away, it was high time we joined the adventure. 2024 was our moment! Our 10th anniversary! We invested in a space that reflects who we are: the Foire’s beergarden. A space that is like us—colorful, festive, and above all, authentic.

So, what's the verdict two weeks after this intense experience? More than 16,500 of you came to see us, despite sometimes unpredictable weather. And what made this experience even more amazing were your enthusiastic responses! You told us that you loved our creative and colorful stand, but most of all, the unique atmosphere we created together, the quality of our beers, and the contagious energy of our team behind the bar.

Every smile, every new encounter, every reunion, every glass raised to a new project... gave meaning to our presence. So, a huge thank you for these 16,500 moments of joy, for your good mood, and for all your encouragements that recharge us like a well-deserved night's sleep. You made this first experience an unforgettable one, and it’s just the beginning!
Watch the video.