From 11 June to 19 July 2026, the Whitefrontier Taproom will become the Summer Village. 38 days of open-air festivities, with the 2026 FIFA World Cup as an added bonus. Free entry. No tickets, no guest lists. Just you, a cold beer and a giant screen.
Welcome to the Summer Village.
What is Summer Village?
It’s the local summer festival. Outdoors, at the Whitefrontier Taproom, 99 Rue du Levant, Martigny. Open to everyone, every day, from 10am until 2am at the latest. Giant screen, food trucks, entertainment, live music and DJs…
We’ve been waiting for the World Cup to kick things off again. And honestly, the timing couldn’t be better.
La Plage Martigny Vice: The launch party (12 June 2026)
Even before Summer Village officially kicks off, we’re kicking off the summer in style: with La Plage Martigny Vice, on 12 June 2026 at the Taproom.
If you were there last year, you already know what to expect: deckchairs, cold pints, Martigny Vice-themed decor and DJ sets to get the party started. And if it’s your first time: welcome, you should have come sooner. 😄
Watch the video here to refresh your memory or see what it was like.
It’s the unmissable event to kick off the summer in style and launch the Summer Village. There might not be any sand (with the wind in Martigny, we’d rather avoid a ‘scrubbing’ beer), but the atmosphere is definitely there.
What’s in store for you at Summer Village
📺 Fan Zone & Giant Screen An 18m² screen so you can watch every match as if you were at the stadium.
🍺 BeerGarden Our full range of fresh beer awaits you, along with our brand-new specials launching in early June. Because a big match deserves a great beer, and a great beer deserves a big match.
🍔 Food & Drinks Street food from the Taproom · Shaft Burgers · Caractère Pizzeria food truck · Grilled meats · Hot dogs · Morand cocktails & syrups · Iris juices · Rouvinez wines.
🎶 Concerts & DJ Live performances, DJ sets and all styles of music every day. Everything to get the Beergarden buzzing before the matches.
💃 Entertainment Levit Skatepark · FIFA tournaments · Open-air cinema (3 dates in July) · Beer workshops · Kids’ area · Petanque. And a few surprises we’re keeping up our sleeves. 👀
🎯 Competitions Competitions running throughout the event: collectable paninis, match predictions (details to follow), on-site games, and an exclusive competition in our events booklet.
🌿 Granita à l'oseille by Raiffeisen
It’s the thing we didn’t see coming and we already love it.
Raiffeisen is offering a sorrel granita, free of charge and with no strings attached. 🇨🇭
And that’s not all. Throughout Summer Village, Raiffeisen will be there with:
- 🃏 The sticker featuring the bonus panini from the collectable beer collection
- 📸 A co-branded photobooth to capture your best moments from the first weekend of Summer Village
- And with a bit of luck, it might just be your bank manager serving you your beer at the bar 😏
And if you haven’t got the MemberPlus pack yet, now’s the time to check it out. 50% off concerts, free entry to over 500 museums in Switzerland, ski discounts, tourist offers. If you’re a YoungMember, you get the SBB Half-Fare Card at half price too! And all with a completely free account and card. It’s the sort of thing you regret not having done sooner. To find out more, click here. 👀
Raiffeisen is our main partner this summer. And they’re definitely pulling out all the stops. 🙌
See you in Martigny, at 99 Rue du Levant, from 11 June 2026. Support your local team. 🍺⚽
Click here to keep up with all the latest news -> @whitefrontier / @taproom_whitefrontier
