Autumn is slowly settling in. The air is getting cooler, the leaves crunch underfoot, and with night falling earlier, a slight chill is beginning to creep through the streets. It's Halloween, the time when the boundary between worlds becomes blurred, when we celebrate the end of one cycle and the beginning of another. At WhiteFrontier, we love this unique energy, this blend of darkness and celebration, fear and fun.
Once again this year, we are preparing an evening that promises to be legendary. On 31st October 2025, our Taproom will be transformed into a den of nocturnal creatures with BP.AIME behind the decks. A beer will be offered to everyone in fancy dress and entry will be completely free. The atmosphere will be anything but quiet.
🕯️The fascinating origins of Halloween
Before sweets, pumpkins and horror films, Halloween had its roots in ancient traditions. Among the Celts, the festival of Samhain marked the end of the harvest and the beginning of winter. It was believed that spirits returned to visit the living on this special night.
Later, Christian tradition transformed this moment into All Hallows' Eve, a time of remembrance and respect for the departed. Then the Americans added their own touch of madness by mixing in costumes, haunted houses and illuminated pumpkins.
Today, Halloween is a joyful mix of remembrance, fun, thrills and good cheer. It's an opportunity to let loose a little, laugh, scare each other and remember that life is more beautiful when we celebrate it, even in the dark.
📅 The big Halloween party 2025 at WhiteFrontier
Will you dare to step through the doors of the Taproom when night falls on Martigny?
For one whole night, our brewery will be plunged into darkness. The hops will take on a mysterious flavour, the lights will dance to the beat of BP.AIME and every beer served will have something magical about it.
The party will be held on Friday 31st October 2025 from 9.30pm until 1am. Entry will be completely free and everyone in fancy dress will receive a free beer. The BP.AIME collective, with DJ Nelsang, 2AD and 24Shinobi, will keep the Taproom rocking until the early hours.
Come with your costume, your energy and your thirst for partying. It will be a night not to be missed.
![]()
👻Original costume and accessory ideas
You don't need to break the bank to create a costume. The spirit of Halloween is all about creativity, humour and the fun of playing a role. Here are a few ideas to inspire you:
• The brewer zombie with overalls, a stained apron and a beer in hand
• The spilled pint with a beige T-shirt and a transparent foam-like hat
• The bar skeleton dressed in black with bone makeup and a blank stare
• The living hop in green, covered in leaves and good humour
• The tourist from hell, wearing a Hawaiian shirt, trident and devilish smile
• The ghost of the Taproom, wearing a white sheet with a WhiteFrontier label stuck to its heart
And if you're lacking inspiration, a little make-up, some dark clothes and your best mischievous smile are all you need to make a difference.
🔮 A night between shadows and hops
Halloween at WhiteFrontier is more than just a party. It's a time for sharing, music, laughter and cold beer. It's an opportunity to rediscover the spirit of autumn nights, when anything can happen and the magic of hops breaks down barriers.
On 31 October, get ready to dive into the world of WhiteFrontier and celebrate the night as it should be celebrated. Costumes, music, beer and thrills guaranteed.
