SUMMER VILLAGE
To celebrate the FIFA World Cup 2026, Whitefrontier is bringing back the Summer Village from June 11 to July 19, 2026. Bigger and more festive than ever. 38 days of open-air celebrations in Martigny.
Giant screen, our fresh beers, concerts and DJs, food trucks, and entertainment. Everything you need to keep the atmosphere alive every day.
You’ll find all the information on this page. You can also read the blog below.
Here’s what’s waiting for you
OUR PROGRAMM
BEERGARDEN
BEERGARDEN
Of course, you’ll be able to enjoy the full range of Whitefrontier beers, along with the 4 latest releases launching on June 5.
BEER WORKSHOP
Every Wednesday and Friday, learn the secrets of the perfect beer tasting experience.
BEER PAIRING
A tasting platter featuring a meal and a beer carefully selected for the perfect pairing.
See the dates in the programme
BREWERY TOUR
Every Thursday and Saturday, with a group or among friends, discover where our craft beers are made.
BEER BRUNCH
Our gourmet experience. Once a month on Sunday, we offer a generous brunch with a touch of beer. And since both Summer Village dates are already fully booked, we’ve added an extra one!
FAN ZONE
GIANT SCREEN
An 18m² giant screen to experience the matches like you’re at the stadium. Most matches will be broadcast.
FAN MERCH
To support the Swiss national team in style, you’ll find scarves, foam hands, flags, and plenty of other goodies on site.
CHILL ZONE
Deck chairs, bleachers, cushions, hammocks…
EAT
TAPROOM STREETFOOD
Tuesday to Thursday: 5 PM – 9:30 PM
Friday and Saturday: 11:30 AM – 2 PM / 5 PM – 9:30 PM
Sunday: 4 PM – 10 PM
Smash burgers, chicken karaage, fries, nachos and plenty of other tasty dishes…
BELGIAN NIGHT
A menu featuring exclusively Belgian specialties. 🇧🇪 Saturday, July 25.
TAPROOM BBQ
Same opening hours as the Taproom Streetfood.
Our Grill Master prepares delicious grilled specialties for you. 🍖 Sliced beef with pepper sauce and fries / Chicken or veggie shawarma / Hot dogs (including a vegetarian option).
PIZZERIA CARACTÈRE
Every day from 11:30 AM to 1:30 PM and 5 PM to 10 PM
MORAND
Distillerie Morand will be offering cocktails and mocktails, along with their delicious syrups. Present during major matches.
RAIFFEISEN RED SORREL GRANITA
Every day while supplies last, Raiffeisen offers a free red sorrel granita with no conditions attached. More details in the “Raiffeisen” section.
ENTERTAINMENT
WHITEFRONTIER EXHIBITION
From June 11 to October 15
We’re creating a great fan zone for UEFA Euro 2024 in our biergarten in Martigny, Valais. We’ll be broadcasting all matches on a giant screen.
TAPROOM SESSION
DJs, concerts, or a great summer playlist. Whether you want to relax in the sun or get the party started before a match.
FILM FESTIVAL
We’re making the most of the giant screen by showing films when there are no matches.
See the dates in the programme
Free entry
SELF-SERVICE GAMES
Pétanque court, board games, wooden games, and other activities throughout the Summer Village.
FIFA TOURNAMENTS
Dates coming soon
Come challenge your friends on FIFA and leave with a free beer or other prizes if you prove unbeatable.
PLAY
SUMMER VILLAGE CONTEST
From June 11 to July 19
At the end of our programme, try your luck and win your weight in beer by scanning the QR code!
OTHER CONTESTS
During your visit to the Summer Village, we’ve planned plenty of prizes for you to win.
- prediction contest (more information coming soon)
- partner contests
- penalty shootout contest
BEERGARDEN
Of course, you’ll be able to enjoy the full range of Whitefrontier beers, along with the 4 latest releases launching on June 5.
BEER WORKSHOP
Every Wednesday and Friday, learn the secrets of the perfect beer tasting experience.
BEER PAIRING
A tasting platter featuring a meal and a beer carefully selected for the perfect pairing.
See the dates in the programme
BREWERY TOUR
Every Thursday and Saturday, with a group or among friends, discover where our craft beers are made.
BEER BRUNCH
Our gourmet experience. Once a month on Sunday, we offer a generous brunch with a touch of beer. And since both Summer Village dates are already fully booked, we’ve added an extra one!
GIANT SCREEN
An 18m² giant screen to experience the matches like you’re at the stadium. Most matches will be broadcast.
FAN MERCH
To support the Swiss national team in style, you’ll find scarves, foam hands, flags, and plenty of other goodies on site.
CHILL ZONE
Deck chairs, bleachers, cushions, hammocks…
TAPROOM STREETFOOD
Tuesday to Thursday: 5 PM – 9:30 PM
Friday and Saturday: 11:30 AM – 2 PM / 5 PM – 9:30 PM
Sunday: 4 PM – 10 PM
Smash burgers, chicken karaage, fries, nachos and plenty of other tasty dishes…
BELGIAN NIGHT
A menu featuring exclusively Belgian specialties. 🇧🇪 Saturday, July 25.
TAPROOM BBQ
Same opening hours as the Taproom Streetfood.
Our Grill Master prepares delicious grilled specialties for you. 🍖 Sliced beef with pepper sauce and fries / Chicken or veggie shawarma / Hot dogs (including a vegetarian option).
PIZZERIA CARACTÈRE
Every day from 11:30 AM to 1:30 PM and 5 PM to 10 PM
MORAND
Distillerie Morand will be offering cocktails and mocktails, along with their delicious syrups. Present during major matches.
RAIFFEISEN RED SORREL GRANITA
Every day while supplies last, Raiffeisen offers a free red sorrel granita with no conditions attached. More details in the “Raiffeisen” section.
WHITEFRONTIER EXHIBITION
From June 11 to October 15
We’re creating a great fan zone for UEFA Euro 2024 in our biergarten in Martigny, Valais. We’ll be broadcasting all matches on a giant screen.
TAPROOM SESSION
DJs, concerts, or a great summer playlist. Whether you want to relax in the sun or get the party started before a match.
FILM FESTIVAL
We’re making the most of the giant screen by showing films when there are no matches.
See the dates in the programme
Free entry
SELF-SERVICE GAMES
Pétanque court, board games, wooden games, and other activities throughout the Summer Village.
FIFA TOURNAMENTS
Dates coming soon
Come challenge your friends on FIFA and leave with a free beer or other prizes if you prove unbeatable.
SUMMER VILLAGE CONTEST
From June 11 to July 19
At the end of our programme, try your luck and win your weight in beer by scanning the QR code!
OTHER CONTESTS
During your visit to the Summer Village, we’ve planned plenty of prizes for you to win.
- prediction contest (more information coming soon)
- partner contests
- penalty shootout contest
From June 11 to July 19. Your WhiteFrontier Taproom will broadcast all FIFA World Cup matches, including those starting at 10 PM or 11 PM. However, late night matches will only be shown for major games (so Switzerland, of course 😉). We’ll have a giant screen and plenty of seating available. Free entry. View the programme
La Plage Martigny Vice, June 12, 2026
If you were there last year, you already know what to expect: deck chairs, fresh pints, Martigny Vice inspired décor, and DJ sets bringing the heat. And if it’s your first time: welcome, you should’ve come sooner. 😄
We’re offering a great variety of street food during this Summer Village!
On the menu: grilled specialties with sliced beef, fries, and homemade sauce, chicken and hot dogs, smash burgers, as well as pizzas from Pizzeria Caractère. You’ll also find our full regular menu, including vegetarian options. And to finish on a fresh and indulgent note, ice cream will be available too! The opening hours can be found above in the “Food & Drink” section.
Many beers brewed on site are available on tap and to take away. For the occasion, we’ve added more than 150 additional seats. Take a look at our menu
Raiffeisen is offering a free “oseille” granita, with no strings attached. 🇨🇭 Available every day while daily stocks last.
Come and discover our Beerbrunch, a creative and intimate brunch experience that we offer on selected Sundays. Be quick, spots fill up fast. Learn more about the brunch.
A pétanque court is available every day for you and your friends. Just show up and hope it’s not already taken. If you don’t have your boules, we’ve got some at the bar, just ask us ;)
Discover the WhiteFrontier universe through our beer tasting workshops, food and beer pairings designed for a gourmet experience, and brewery tours to explore the behind the scenes of how our craft beers are made. Find the dates in the programme and book your experience!
From June 11 to 14. Do you know Lévitation? Well, guess what, they’ll be here all weekend hosting foosball tournaments. More information coming soon. You’ll also get to discover part of their world on site. Tournament registration will be available at the Levit store, on their website, and via Instagram.
From June 11 to July 19. Your WhiteFrontier Taproom will broadcast all FIFA World Cup matches, including those starting at 10 PM or 11 PM. However, late night matches will only be shown for major games (so Switzerland, of course 😉). We’ll have a giant screen and plenty of seating available. Free entry. View the programme
La Plage Martigny Vice, June 12, 2026
If you were there last year, you already know what to expect: deck chairs, fresh pints, Martigny Vice inspired décor, and DJ sets bringing the heat. And if it’s your first time: welcome, you should’ve come sooner. 😄
We’re offering a great variety of street food during this Summer Village!
On the menu: grilled specialties with sliced beef, fries, and homemade sauce, chicken and hot dogs, smash burgers, as well as pizzas from Pizzeria Caractère. You’ll also find our full regular menu, including vegetarian options. And to finish on a fresh and indulgent note, ice cream will be available too! The opening hours can be found above in the “Food & Drink” section.
Many beers brewed on site are available on tap and to take away. For the occasion, we’ve added more than 150 additional seats. Take a look at our menu
Raiffeisen is offering a free “oseille” granita, with no strings attached. 🇨🇭 Available every day while daily stocks last.
Come and discover our Beerbrunch, a creative and intimate brunch experience that we offer on selected Sundays. Be quick, spots fill up fast. Learn more about the brunch.
A pétanque court is available every day for you and your friends. Just show up and hope it’s not already taken. If you don’t have your boules, we’ve got some at the bar, just ask us ;)
Discover the WhiteFrontier universe through our beer tasting workshops, food and beer pairings designed for a gourmet experience, and brewery tours to explore the behind the scenes of how our craft beers are made. Find the dates in the programme and book your experience!
From June 11 to 14. Do you know Lévitation? Well, guess what, they’ll be here all weekend hosting foosball tournaments. More information coming soon. You’ll also get to discover part of their world on site. Tournament registration will be available at the Levit store, on their website, and via Instagram.
Before the Summer Village officially kicks off, we’re launching summer the right way: with La Plage Martigny Vice on June 12, 2026 at the Taproom.
If you were there last year, you already know what to expect: deck chairs, fresh pints, Martigny Vice inspired décor, and DJ sets to bring the energy. And if it’s your first time: welcome, you should’ve come sooner. 😄
Watch the video here to relive the memories or see what it looked like.
It’s the must attend event to kick off summer in style and officially launch the Summer Village. The sand might be missing (with the wind in Martigny, we’d rather avoid exfoliating beer), but the atmosphere is definitely there.
LA RAIFFEISEN
It’s the kind of thing we didn’t see coming and already love.
Raiffeisen is offering a free “oseille” granita, with no strings attached. 🇨🇭
And that’s not all. Throughout the Summer Village, Raiffeisen will be there with:
- 🃏 A sticker featuring the bonus Panini from the collectible beer collection
- 📸 A co-branded photobooth to capture your best moments from the first weekend of the Summer Village
- And with a bit of luck, your banker might even be the one serving your beer at the bar 😏
And if you don’t have the MemberPlus package yet, now’s the time to take a look. 50% off concert tickets, free access to more than 500 museums across Switzerland, ski discounts, and tourism offers. If you’re a YoungMember, you also get the SBB Half Fare Travelcard at half price! And all of this comes with an entirely free account and card. It’s the kind of thing you wish you’d done sooner. To learn more, click here. 👀
Raiffeisen is our main partner this summer. And clearly, they’re bringing their A game.
TO THE MEMBER PACK PLUSOUR PARTNERS IN CRIME
Alongside Raiffeisen, we’re fortunate to count on the support of several partners this year. A big thank you for their trust, support, and presence in helping make our Summer Village even more incredible.
Useful info
Taproom Martigny opening hours
Monday to Thursday: 3pm-10pm
Friday and Saturday: 11am-11pm
Sunday: 11am-8pm
Ktichen hoppening hour
Tuesday to Thursday: 5 PM - 9:30 PM
Friday and Saturday: 11:30 AM - 2 PM / 5 PM - 9:30 PM
Sunday: 4 PM - 9 PM
Our address
Rue du levant 99, 1920 Martigny
Contact us
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