Just under two years ago, French-speaking comedian Blaise Bersinger posted a story on his networks, saying he was looking for a brewery for a beer project... Here at the brewery, we're fans of this guy! His quirky, unexpected sense of humor has us laughing out loud. So, when the opportunity arose to collaborate with him - and take on an extraordinary beer challenge - we jumped at it!
Well, we've never said it here, but it's true that the Whitefrontier team isn't really a fan of typical “Christmas” beers. We often find them too sweet, a little nauseating and far from our style. But when Blaise came up with his crazy Christmas EP project, we were inspired! His EP is “Blaise chiante Noël”: festive-inspired music, but tinged with humor to make this sometimes repetitive period a little more fun.
The idea? To create a Christmas beer that doesn't taste like Christmas at all... but does have the visual codes! To achieve this, we imagined an aromatic New England Pale Ale, with exotic flavors provided by Sabro, Mosaic and Mosaic Cryo hops, and Lallemand's brand-new Pomona yeast. The result? A lively, full-flavored beer, with notes of coconut and pineapple. We thought it would make a perfect Christmas in the tropics! 🌴🎅 For the label, we put Blaise en Slip in an island bauble. Why would we do that? We don't know ourselves. Hihi.
You can find all the info on this new beer here.
Well, we've never said it here, but it's true that the Whitefrontier team isn't really a fan of typical “Christmas” beers. We often find them too sweet, a little nauseating and far from our style. But when Blaise came up with his crazy Christmas EP project, we were inspired! His EP is “Blaise chiante Noël”: festive-inspired music, but tinged with humor to make this sometimes repetitive period a little more fun.
The idea? To create a Christmas beer that doesn't taste like Christmas at all... but does have the visual codes! To achieve this, we imagined an aromatic New England Pale Ale, with exotic flavors provided by Sabro, Mosaic and Mosaic Cryo hops, and Lallemand's brand-new Pomona yeast. The result? A lively, full-flavored beer, with notes of coconut and pineapple. We thought it would make a perfect Christmas in the tropics! 🌴🎅 For the label, we put Blaise en Slip in an island bauble. Why would we do that? We don't know ourselves. Hihi.
You can find all the info on this new beer here.
To find out more about the “Blaise chiante Noël” EP and Blaise's show, click here.
In the meantime, here are a few behind-the-scenes photos from the adventure. Enjoy!
