23.05.2025

Chloé Formaz, winner of the label design competition

Originally from Champex-Lac, Chloë has just completed her studies in design. She is developing a graphic universe that is both personal and accessible, with a particular sensitivity for colours, textures and characters. The Didi's, her project, has won people over with its freshness, originality and subtle nod to craft culture.

‘Design your label’ competition — 1st place: Chloë Formaz with The Didi's

WhiteFrontier challenged creative minds from all walks of life to design a beer label that was both original and memorable. After 28 entries, an exhibition at the Whitefrontier Taproom, and more than 200 public votes, the jury has made its decision: the winner of this first edition is Chloë Formaz with her project The Didi's.

🎖 Her label has gone into production and adorns one of WhiteFrontier's beers — a well-deserved recognition for this talented young designer.

🎁 In addition to seeing her design come to life, Chloë wins a year's subscription to the BeerClub WhiteFrontier: a chance to discover all our new products before anyone else and celebrate creativity with a good beer in hand.

About Chloë Formaz

Originally from Champex-Lac, Chloë has just completed her studies in design. She is developing a graphic universe that is both personal and accessible, with a particular sensitivity for colours, textures and characters. The Didi's, her project, won us over with its freshness, originality and subtle nod to craft culture.

See her project here

➡️ You can follow her creations on Instagram: @chloe.fmz

📩 Or contact her directly by email: chloe.fmz@gmail.com

Well done Chloë, and welcome to the WhiteFrontier family 🍻

Chloé Formaz, winner of the label competition