Guinness, the world's most iconic dark beer
Created in Dublin in 1759, Guinness is much more than just a stout: it is a legend. With its dark color, creamy head and nitrogen dispensing, it is the very image of the perfect stout. Its unique taste, characterized by notes of roasted coffee and chocolate, is the result of precise brewing and the use of roasted barley. Thanks to legendary advertising campaigns and a precise tasting ritual, it has won over beer lovers all over the world. Today, it is brewed in more than 150 countries and continues to inspire brewers and beer enthusiasts alike.
St. Patrick's Day and Guinness: a worldwide tradition
It's hard to imagine St. Patrick's Day without a pint of Guinness! Every March 17th, this Irish holiday brings millions of people together around a tradition that is as festive as it is convivial. In Dublin and elsewhere, the beer flows freely, accompanying parades and celebrations in a unique atmosphere. On this day, Guinness becomes a true symbol of sharing and good humor.
The TikTok phenomenon “Split the G” boosts sales
On TikTok, a challenge has propelled Guinness to the forefront: the “Split the G”. The aim? To take a sip and stop the foam right in the middle of the “G” in the logo. This challenge went viral, attracting a new generation of stout lovers and boosting sales. The craze was such that the brewery had to ration the ads in England to avoid running out of stock! The Guinness effect has never been so powerful.
Ireland's Call: a Swiss stout to match
At WhiteFrontier, we wanted to pay tribute to the great stouts with Ireland's Call, our revisited version of a Nitro Dry Stout. Light, balanced and carried by intense aromas of coffee and dark chocolate, it is distinguished by its creamy texture and dense foam, thanks to a perfectly mastered nitrogen service. With our expertise and our pure water, we have created a proudly Swiss craft alternative that will appeal to Guinness fans and dark beer lovers alike in search of new discoveries.
Come celebrate St. Patrick's Day at the WhiteFrontier Taproom!
This year, we're celebrating St. Patrick's Day early! See you on March 15 at the WhiteFrontier Taproom in Martigny for an evening in the colors of Ireland. Craft beer, music and a festive atmosphere: everything comes together for an unforgettable moment. Whether you're a stout fan or simply curious to discover our creations, come share a pint and rock out with us! 🍀🍻
