First of all, we admire his talent, but mostly his determination. His dream is to combine his passions with his professional life. Who doesn't dream of making his passion his job? However, how many people really give themselves the means to achieve this? Martin goes to the end of his dream and constantly pushes his limits while still remaining humble and extremely friendly. That's why he has a natural place in our team of WhiteFrontier crafters.
Beyond his determination, what surprises us about Martin is the true passion he has for skiing during the winter season and for biking in the summer. So of course, the goal is to perform at the competitions, but when he practices his sport to achieve the best results, he doesn't say "I'm going to train", he says "I'm going to ride", because he loves it more than anything.
Let's take a look at his background:
A little reminder of what the Freeride World Tour is for newbs like me:
The Freeride World Tour is the most prestigious freeride ski competition. It takes place in several stages in several countries around the world and ends with the impressive and dangerous stage of the descent of the bec des rosses in Verbier called the Extreme of Verbier. Whoever scores the most points in the various events becomes the Freeride World Champion. WhiteFronter has been a partner of the FWT for many years. We have now decided to end this partnership to support people who inspire us.
So how do you qualify for the freeride world tour?
Well, it's not that simple. Either you get a "Wild Card", because you are an incredibly good and well known rider (to put it simply), or you climb the pyramid (ah ok, well, I'll get started now). To reach the Grail and enter the Tour, you have to go through many steps. You can start at a very young age and train in junior competitions. Then you enter the qualifying competitions and work hard to get as many points as possible to hopefully qualify for the last competition before the Holy Grail, the challengers. Only those who have the best results in the challengers have a chance to enter the Tour. So that's what Martin did to achieve his dream, to participate in the FWT. He is one of the 4 riders (men's ski category) who will be able to enter the tour in 2024. And as if that wasn't enough, he came in first in the ranking. (He's a bit annoying isn't he?)
But then who is Martin Bender?
So thank you Martin for your trust. Welcome to the WhiteFrontier crafters team. The whole team wishes you a brilliant career and hopes to follow you for as long as possible.
PS: Thank you for embodying our slogan "Craft Your Life". Although you may not be able to find the words to describe this slogan, you live it every day. Bye Martin