Just one month after its release, our Squeeze Game is out of stock.

So, is this good news or bad news?

👉 Out of stock = logistical failure?

👉 Or proof that we've hit the nail on the head?

At WhiteFrontier, we see it as excellent news.

But only if we understand why... and learn the right lessons from it.

🍋 Why is it so successful?

• Because lemons are the vibe of summer. Lemons are everywhere this summer: in fashion, decor, food... and now in your beer.
• Because we co-created this beer with Drinks of the World GmbH, a passionate, proactive distributor that is perfectly aligned with our values.
• Because the design is awesome. It's impossible not to feel thirsty when you see this can.
• Because the storytelling is simple, visual, and intriguing. A beer that makes you wonder... and makes you want to try it right away.
• Because above all, it's a super fresh, well-crafted, perfectly executed sour beer. And that's non-negotiable.

✅ Why is this a good thing?

• Because it creates desire. (Hello FOMO 👋)
• Because it allows us to offer beers that are always freshly brewed and creative.
• Because it proves that a well-designed, well-told and well-distributed product works.

And no, that doesn't mean we don't know how to estimate demand.

It means we listen, we adjust, we innovate.

👉 What's next?

Even more fruit.

Even more fun.

Even more freshness.

And as always: beers that leave no one indifferent.

A tip if you don't want to miss any new releases:

Sign up for our beer club → here