For the first time in its history, WhiteFrontier will have a stand at the Valais Fair. Some will reply, " Poppycock, I've seen you there many times!"
Yes, it's true, you've been enjoying a WhiteFrontier beer at the Foire du Valais for several years now, but only because certain stands order our beers.
I can confirm that we've never had our own space where you could discover our entire range. A shame for a brewery located just a few hundred meters from the Fair.
Dates 2024: September 27 to October 6
Fair website here
What's the concept?
The concept is unique and unprecedented: THE BEERGARDEN OF THE FAIR
An original, convivial space bringing together WhiteFrontier, Maison MAYE and Cabane Mont Fort. The creative Octodurian brewery will offer 10 beers on tap, all brewed just a few hundred meters away. Riddes-based Maison MAYE will be serving 10 of its own vintages. Settle down on the beergarden tables or deckchairs, and enjoy the sound of resident DJs such as Yoann Provenzano and Nelsang. Enjoy a savoury waffle from Cabane Mont Fort. And if you're a bit of a gambler, how about a game of CornHole? Are you game?
This new space is located between Tables Suisses and Espace d'Ici. Stand numbers 0311 and 0312.
By the way, what is the Foire du Valais?
If you're asking this question, you've never lived in Martigny or within a 300km radius, or even been friend with a Martignerain. Yes, the Foire du Valais, formerly known as the Comptoir de Martigny, is an institution and a great source of pride for the people of the Valais.Created in 1958, the Foire du Valais is the largest trade fair in French-speaking Switzerland. It stands out for its festive atmosphere and numerous events (concerts, shows, exhibitions, etc.). Every year, the organizing team comes up with a theme. This year? Games. Does the Foire du Valais play?
Will the Taproom be open?
Yes, but not at our usual times. We'll only be open for aftershows on Thursdays, Fridays and Saturdays. From 9pm onwards, come and dance to the sound of our DJs in a festive, open-air atmosphere.
What's the line-up for the musical events?
LE BEFORE DE L'AFTER & L'AFTER FOIRE DU TAPROOM
Befores: WhiteFrontier stand 0312 at the Foire du Valais.
Afters venue: Taproom WhiteFrontier (rue du levant 99, 1920 Martigny)
How to get to the Taproom afterfairs?
Rue du Levant 99, 1920 Martigny > walk 500m down Rue du Levant, 5min on foot. Next to the trade fair parking lot
Musical entertainment is free.
| Date | Artist | Musical style |
Foire du Valais (Before de l'After) | L'After Foire au Taproom |
| Fri. 27.09 | Nelsang, Shinobii & 2AD | HipHop, Afrobeats & Vibes | 21h to 23h | 23h to 2h |
| Sa. 28.09 | Yoann Provenzano | All styles Party | 19h to 21h | 22h to 2h |
| Sun. 29.09 | DVS (@damienpttr) | All styles House Music | 19h to 21h | Closed |
| Wen. 02.10 | DVS (@damienpttr) | All styles House Music | 19h to 21h | Closed |
| Th. 03.10 | DJ Irma & The Paillett’s | All styles Party | 19h to 21h | 22h to 2h |
| Fr. 04.10 | Melting Souls | All styles Party | 19h to 21h | 22h to 2h |
| Sa. 05.10 | Stéphane Salerno | Funky House année 80/90 | 19h to 21h | 22h to 2h |
| Sun. 06.10 | DVS (@damienpttr) | All styles House Music | 19h to 21h | Closed |
What will we find on your stand?
