Happy New Malting Year 2019

Bonne Année Brassicole 2019

The whole WhiteFrontier team wishes you a 2019 rich in adventure!

In Chinese astrology, 2019 will be the year of the Pig. But let's be honest, does Chinese astrology mean much to us?!

The only sign we're interested in is the sign of malting in 2019! At WhiteFrontier, 2018 was the year of the chin hair, and 2019 will be the year of the can. So let's look back at the past year before diving into the next.

Aaah, 2018. What a year!


Our brewer Chris could finally take a breather with the arrival of Katie, then Raph. Cyrill, our sales manager, gave himself two helping hands that he named Antonin and Gaby. Carole, marketing director, had two additional neurons transplanted, which she fondly calls Adrien and Agathe. And finally, our CFO Antoine was able to lend his calculator to Délia, the team's latest recruit.  


It hasn't been easy at the brewery: beer sales have more than doubled, we've expanded capacity, travelled to 7 different countries to participate in beer festivals, invented 27 new recipes, and hosted 13 breweries (Brew by Numbers, 7 Peaks, Dr. Brauwolf, BierFactory, Hoppy People, The DarkWolf, Lervig, La Nébuleuse, Track Brewing, Garage Brewing co, Whiplash, Northern Monk, and Brewski).

The production team, Chris, Katie and Raph, ended the year very satisfied... if more than ready for a few days off at Christmas. And 2019 is off to a great start for Chris, who’s currently in Canada for a collab with WhiteTooth Brewing.

>>> CANS

In 2019, our major new offer is the can. And we have Messiah levels of anticipation. Canned beer has so many advantages:

· Transport: their lighter weight and flexibility mean cans travel better.

· Retaining freshness: Beer hops don't like sunlight, and cans provide the perfect protection. To preserve the freshness of hops, cans are really ideal.

· Convenience and storage: cans are easy to throw away, recycle, and stack for storage.

· Faster cooling: If your beer's warm, it'll cool down quicker in a can than in a bottle.

· Design: a bigger canvas for our imagination.

In 2018, we had a first test which proved very conclusive, and we’ll continue even further in 2019.

Our next 3 beers will be released very, very soon. Sign up for our newsletter to find out about new releases


Although 2017 paid off in terms of awards, 2018 was another generous year.


FREERIDE WORLD TOUR : Silver for Switzerland
AMOR FATI : Best Swiss IPA
PETITE: Best Swiss Lager
PILLOWS: Best wheat beer in Switzerland


FREERIDE WORLD TOUR: Platinum Medal 2018


WhiteFrontier has supported many events close to its heart, such as Bruson Freeride, Nendaz Cable Park, Nendaz Freeride, Banked Slalom Champéry, Combat des reines d'Aproz, Xtreme Verbier, Festival au Pont Rouge, 5 continents de Martigny, Palp Festival , Cherry Plan Festival, Bike and Sound, Traillove, 20km from Geneva, Foire du Valais, Chestnut Festival, Champéry and Vollège Film Festival…

Next year, we go from partnering with Xtreme Verbier to the Freeride World Tour. We're strengthening our partnership with Palp Festival, and will be showing our faces more in the French Alps.


With our taproom opening at the end of 2017, it goes without saying that 2018 was a year of growth. We held our first WhiteFrontier SummerVillage, where 35,000 beers flowed… More than 50 companies wanted to visit the brewery for a team outing, 15 bands came to set the mood, 10 all-you-can-eat evenings filled you up, 4,000 table football goals were scored, and 2,000 games of MarioKart were played on the Nintendo 64...

We hope that 2019 will leave room for pleasant surprises again.

On to the next adventure... 


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