Beer is undergoing a real revolution in Valais. Between centuries-old traditions and a vibrant craft scene, the canton is now home to a wealth of creative and passionate breweries. In this article, taken from the Culture Bière program on Rhône FM with Carole Beal, director of WhiteFrontier in Martigny, we explore the origins, challenges, and future prospects of Valais beer.
The beginnings: a history dominated by two institutions
In 2000, only two breweries held sway: Valaisanne (founded in 1862, now owned by the Carlsberg group) and Sierrvoise (created in 1997). These two pillars were essential to Valais brewing culture.
The craft wave of the 2010s
Inspired by the American and European scene, numerous microbreweries sprang up from 2010 onwards: 7Peaks, Bartis, Brasserie du Vieux Chemin, WhiteFrontier, Hoppy People, Mont Noble... This craft wave transformed the Valais brewing landscape.
Growth... but also fierce competition
While supply is booming, demand remains tight and breweries are closing down in droves. The case of 7Peaks illustrates the financial and commercial challenges facing craft brewers. The Valais is also attracting breweries from other cantons and countries, increasing the pressure on local players.
A terroir to be built
Unlike wine, Valais beer does not yet have a strong terroir identity. Barley, hops, and yeast often come from elsewhere. But local initiatives are developing, such as hop cultivation by WhiteFrontier.
Where can you taste Valais beer?
Taprooms, specialty bars, events: there are many places where you can enjoy this diversity, such as the Taproom WhiteFrontier in Martigny, the Traquenard in Sion, and Apothibières.
