“Design your label” competition: an explosion of creativity!
A project to celebrate creativity on our 10th anniversary
To celebrate our 10th anniversary, we launched a major competition open to all: “Design your label”. The concept? To offer everyone the opportunity to create a beer label, with the promise that the winner would see their design come to life on one of our products.
We wanted to celebrate the meeting of art and beer. If that's not craft, what is? We believe that every brew tells a story and that the label is the first chapter of that adventure.
An exceptional response
The result exceeded all our expectations: 30 unique creations (see below) were sent to us, each with its own universe and personal touch. Varied graphic styles, strong messages... The enthusiasm of the participants was a real driving force for us!
We exhibited all these works for a month in our Taproom, allowing more than 200 visitors to vote for their favorite label. At the same time, our team also took part in the vote, awarding points to their favorites.
A meticulous selection
The vote took place in two stages:
- An internal vote, involving the entire WhiteFrontier team (brewers, sales, Taproom, HR, quality, etc.). Each member had 5 points, and our graphic designer had 10 points.
- A public vote, collected during the exhibition at the Taproom with more than 200 voters.
The result is therefore the fruit of a truly collective selection, rewarding graphic quality, originality and suitability for the WhiteFrontier spirit.
The big winners
1. Team vote
🏆 1st place: Chloë Formaz with The Didi's See the whole project
🎖 Her label will be produced and used to decorate a future WhiteFrontier beer.
🎁 She wins a year's subscription to the WhiteFrontier BeerClub.
Chloé Formaz is a young designer who has just finished her studies. She lives in Champex-lac. You can contact her via chloe.fmz@gmail.com or follow her on Instagram
🥈 2nd place: Orane Jan du Chêne with La Pêche See the whole project
🎁 She wins a WhiteFrontier gift pack
Orane is a designer and lives in Savièse. You can contact her via orane.janduchene@gmail.com or follow her on Instagram
🥉 3rd place: Chloë Formaz with Trail Tales See the whole project
🎁 She wins a WhiteFrontier gift pack
Chloé Formaz is a young designer who has just finished her studies. She lives in Champex-lac. You can contact her: chloe.fmz@gmail.com or follow her on Instagram
2. Public vote
🏆 1st place: Christophe Rossa with La Bâtch
🎖 He wins a large-format poster of his work and a large WhiteFrontier open box
Contact Christophe: christophe.rossa@gmail.com
His favorite beer style: IPA
🥈 2nd place: Chloë Formaz with Trail Tales
🎁 She wins a poster of her label and a Whitefrontier cap
Her favorite beer style: Blonde or fruity
🥉 3rd place: Orane Jan du Chêne with La Pêche
🎁 She wins a poster of her label and a pair of Whitefrontier socks
Her favorite beer style: she likes all kinds of beer! It just depends on the mood. A good lager after a ski touring trip, a good stout or pale ale with a cheese board, a red ale with Hawaiian pizza, or to finish off, a wheat beer to celebrate the weekend!
Thank you to all the artists for your participation. It was incredible, you're awesome.
Craft your life.
