Generation Z & beer: new consumption patterns
They are between 15 and 27 years old and have grown up with the internet, TikTok, and sustainable development as their backdrop. Generation Z is shaking up consumer habits, including in the world of beer. In this article, Carole Beal, director of the WhiteFrontier brewery in Martigny, analyzes this phenomenon on the Culture Bière program on Rhône FM.
Session IPA: the light beer that's a big hit
Less alcohol, more flavor: welcome to the world of Session IPAs. This style is taking over fridge...
What kind of beer are you? Astro-beer and personality test
What if your favorite beer said a lot about you? In this lighthearted and entertaining column, Ca...
Valais beer – a booming phenomenon
Beer is undergoing a real revolution in Valais. Between centuries-old traditions and a vibrant cr...
The Summer 2025 Craft Beer Collection Is Live! ☀️🍻
As always, we’ve crafted four seasonal brews, each designed to reflect the energy of the moment: ...
We are looking for a Marketing & Events Intern
Want to do your internship somewhere where your ideas matter, where no two days are the same, and...
Ireland's Call, a Swiss alternative to Guinness.
Guinness, the icon of stout, continues to make history with its unique taste and cultural influen...
